Business Brilliance University

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.

According to Pink everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Drawing on research in psychology, economics and sociology, Pink’s analysis—and new model—of motivation offers tremendous insight into our deepest nature.

Based on their acclaimed 4-Step Ladies Who Launch program, the book presents a uniquely feminine approach to unleashing the life you want by tapping into your inner entrepreneur.

Whether it’s an idea for a new company or the dream of being your own boss, the brothers Sloan provide the inspiration and information needed to make your business fantasy a reality. Serial entrepreneurs, angel investors and creators of the multimedia company StartupNation, the Sloan brothers are enthusiastic ministers of entrepreneurialism. They offer followers the vision, spirit and plan for achieving their goals.

According to Tolle, humans are on the verge of creating a new world by a personal transformation that shifts our attention away from our ever-expanding egos.

Stop pushing your message out and start pulling your customers in. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

“There’s no jargon or filler here just hundreds of brilliantly simple rules for success. Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is required reading for anyone tired of business platitudes.” –Chris Anderson, New York Times bestselling author

“People who instinctively establish a strong network of relationships have always created great businesses,” says Ferrazzi who presents in this book, a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of “networking.”

This spirited book takes the reader on an inspirational journey through the author’s life and provides an inside look at her most important business decisions along the way. Her book helps women of all ages and races unearth their purpose, find their passion, and begin to take the necessary steps to creating a business that is not only profitable, but it is in line with their “big WHY.”

The subtitle captures the content: How the Secret Lives of Horses Reveal Your Power, Courage and Passion to Achieve Extraordinary Results

Revised for the 21st century, this is Hill’s definitive landmark book on how to unleash your full potential and achieve guaranteed success in life and work, by following the principles outlined in this book. This book will also teach you how-to conquer many common fears, such as Poverty, Ill Health, Criticism, Loss of Love and Death. “Think and Grow Rich”, indispensable reading for personal achievement.

In the E-Myth Revisited, Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business — from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed — and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they’re enabling countless new tribes to be born. And so the key question: Who is going to lead us? The Web can do amazing things, but it can’t provide leadership. Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It’s not easy, but it’s easier than you think.

In Crush It, Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They delight and challenge their customers and peers. Linchpins are the essential building blocks of great organizations.

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.

Today’s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits.